I use some Google services (such as Gmail) and I respect Google’s focus on innovation and its contribution to some Free software projects, but I must admit that I try to be as careful as possible when it comes to privacy. For instance, I tend to use OpenStreetMap instead of Google Maps when I look for a simple map. I use Firefox instead of the default web browser on my Android phone and I never let the Android’s GPS enabled when I do not use it.
One simple step to avoid that is to follow the Electronic Frontier Foundation’s advice to have Google stop saving your search history. Do it ! It takes just a couple of seconds and your privacy will thank you (a bit).
And if you want to go a bit further, the EFF’s 6 privacy tips will also help you keep your data for yourself !